Gitberry processes certain personal data on the basis of legitimate interests as permitted under Article 6(1)(f) of the General Data Protection Regulation (GDPR). This means that we may process data when it is necessary for our legitimate business purposes, provided that those interests are not overridden by your fundamental rights and freedoms.
Our legitimate interests primarily relate to the operation, security, and improvement of our advertising technology services, as well as ensuring that advertising transactions within our platform function efficiently and securely.
Gitberry processes pseudonymous identifiers, device information, and advertising event data (such as ad requests, impressions, clicks, and conversions) in order to deliver advertising and optimize its performance. This includes activities such as frequency capping, campaign measurement, and aggregated reporting.
These processing activities are necessary for the operation of digital advertising services and are conducted using pseudonymous identifiers that do not directly identify individuals.
We process certain technical and device-level information to detect and prevent invalid traffic, fraudulent activity, abuse of our services, and security threats. This helps protect advertisers, publishers, and users from malicious activity and ensures the integrity of the advertising ecosystem.
Gitberry processes technical information such as device characteristics, network information, and log data to maintain the stability and performance of our services. This allows us to troubleshoot technical issues, ensure reliable service delivery, and monitor system performance.
We use aggregated and pseudonymous data to analyze how our services are used and to measure advertising effectiveness. This allows us to generate insights, improve system performance, and provide reporting to our partners.
Gitberry may analyze usage patterns, aggregated metrics, and system performance data to develop new features, improve our products, and enhance the overall quality of our services.
When relying on legitimate interest, Gitberry carefully considers the potential impact on individuals' privacy rights and implements safeguards to minimize risks. These safeguards include:
Use of pseudonymous identifiers rather than directly identifiable information
Data minimization practices
Limited retention periods
Access controls and security protections
Compliance with industry transparency frameworks such as the IAB Europe Transparency & Consent Framework (TCF)
You have the right to object to processing based on legitimate interest at any time. If you wish to exercise this right or have questions about how we process your data, you may contact us at:
We will review your request and respond in accordance with applicable data protection laws.